Compare campaigns with A/B testing and Multi-Armed Bandit simulations.
Step 1: Enter Subject Lines
Provide 10 subject lines for your fictional email campaign.
Step 2: Run A/B Test
Select two subject lines to compare head-to-head.
A/B Test Results
A/B Test History
Time
Winner
Campaign A
Revenue A ($)
Campaign B
Revenue B ($)
Marketing MAB Settings
Configure the epsilon-greedy algorithm for your marketing campaigns.
Explore: 10% / Exploit: 90%
Gradually reduce exploration over time.
Slower (0.1%/test)Faster (1.0%/test)
Marketing MAB Results
Payout per Simulation
Final Revenue per Campaign
Marketing MAB Test History
Time
Start ε
Decay
Total Revenue ($)
Slot Machine MAB Settings
This is the classic MAB problem. You have a row of slot machines, but you don't know which one has the best payout. Use the settings below to find out!